Fashion Illustrator-Carl Erickson

Carl Erickson was a American famous fashion illustrator and advertising artist.He's birth name is Carl Oscar August Erickson.He was born on 1891.He was born at Joliet, Illinois, USA.He studied at Academy of Fine.Although at his time he can only go to school two years,his artistic talents attracted the Marshall Field,lord and Thomas and other well known advertisement accounts in Chicago.
Not to give up the chances he got,in 1914 Eric moved to New York to continue his advertising illustrations.In 1916 Eric made his debut in  Vogue magazine.By 1917,he signed his signature at "Eric". In1925 he was a regular artist on the magazine.

He dominated the fashion illustrations field for more than thirty five years.He created  illustrations for French publications and drawing society portraits.He was a very hardworking man and serious in his work because he used his free time to practice on his skills in illustrations and for every work he did,he did a lot of research before producing a work.Eric became the pillar of the illustrations magazine.He worked with Rene Willaumez Bouet and then he worked with Rene Bouche.He was  known for his drawing of people in fashionable settings and would stress the importance of detail in his art.He continued to work for Vogue until late 1950s.The Brooklyn Museum held a retrospective of his drawings shortly after his death in 1959.


This is one of the work that he did on Coty Cosmetics.

 Coty Cosmetics is a beauty industry.This picture is relating with beauty and it is feminist.There are flowers above the women.Apart from that,there are cosmetics all over.This drawing gives a little bit of story.What i observed was,the women without any color is the customer without wearing any make up.Probably the women wanted to wear a make so,the women with make up promote the product to her.Therefore,this advertisement is trying to conclude that the products from coty cosmetics is useful and productive.

 

This illustration advertisements is to promote the products from coty cosmetics. There are text promoting the products.This product is probably for winter time because the model is wearing garment that abstract and it look like a Christmas tree.Therefore,i think this picture is very interesting because it will definitely,promote the sales for coty cosmetics and Eric has done a very good job in illustrating.

In conclusion what i have learn from his illustrations is that we always need a purpose in doing our illustrations or advertisement.I will definitely need this property to help me do the fashion illustrations project doing magazine.I will definitely do what he does,convince customers,readers to buy our magazine and product.I will also definitely need a very good and strong research to make the magazine cover look convincing and fascinating.